Early Adopters And Inverted Social Proof

Hirschman credits the stability of early America with the fact that discontents could simply travel west until they felt sufficiently freed from its rules and restrictions. [...]
There’s no limit on the number of possible subreddits, stack exchange sites, or wikipedia pages that can be made, so a user can always keep traveling west until they find something that’s worth sticking around to defend.

A great analysis of why people are early adopters and how the constantly changing face of a community can affect their loyality to a product. One of those timeless reads you should probably re-read every now and then.